BUSINESS
PANORA SPA OWNER EXPANDS TO SECOND LOCATION IN GUTHRIE CENTER
Lexi Blakeley says, as a licensed professional, she has access to the best of the best of skincare.
Posted 11/09/2023
By Susan Thompson
Lake Panorama Times
It was Nov. 16, 2022, when Lexi Blakeley had a ribbon cutting and open house for Sapphire Skin Co. & Spa in Panora’s business district. A year later, this 24-year-old business owner opened a second location for Sapphire Skin in Guthrie Center, with a ribbon cutting and open house planned for this Nov. 15.
Blakeley grew up in northwest Iowa and moved to Des Moines to pursue her educational goals of becoming a licensed esthetician. During the pandemic, she and her fiancé, Alex McGregor, decided they wanted a home in a smaller town and bought a “fixer-upper” in Guthrie Center.
“I attended La James International College where I received my degree in esthetics, reflexology massage and microdermabrasion. I opened my business right out of school, and I’m so glad I did,” Blakeley says. “This field truly is my calling.”
“My initial passion for skincare and beauty started when I was a teenager. My interest and passion solidified as an adult after dealing with severe cystic acne and rosacea caused by an endocrine disorder,” she says. “I decided to learn more about the science, disorders and diseases of the skin. I became a skincare junkie and started helping friends create effective skincare routines. That’s when I decided it was time to follow my passion.”
Blakeley rents the Panora location at 107 N. First St. She and McGregor started updates to the building in May 2022.
“We were attracted to this building because of its downtown location and its historic charm. We did all of the updates such as painting the exterior and interior and installing new flooring,” she says. “The storefront needed a little love after sitting empty for a while. I prioritized creating a serene, calming space that was aesthetically pleasing, with lots of natural greenery and soft whites.”
Blakeley says, as a licensed professional, she has access to the best of the best of skincare.
“At Sapphire Skin Co., my success relies on results-driven treatments and products. I only sell products I use every day in the treatment room and I’ve seen work for me,” she says. “It’s important to source your skincare products from licensed individuals who have education in skincare. I also offer customized skincare routines and beauty consultations every day.
“Business has been steady since opening, and I have so much gratitude for the community’s support,” Blakeley says. “I have met so many amazing people, as clients and through the Panora Chamber of Commerce. I am incredibly fortunate to have such immense support from both Panora and Guthrie Center and surrounding communities.”
This past July, Blakeley and McGregor started the process to purchase the building at 322 State St. in Guthrie Center.
“This opportunity came about through a local salon owner who wanted to step back from day-to-day operations. The Cut Loose Salon has been there for many years and will continue to operate there,” Blakeley says. “The room we renovated into a spa oasis used to be a vault. We painted every square inch and added a hand-poured gold flake epoxy floor. The safe within the vault and most of the original shelving were left to keep the original charm.”
Jeanna Van Unen, the 27-year-old owner of JV Massage and Bodywork, has been a licensed massage therapist since January 2021. She offers massage therapy — Swedish technique, deep tissue, Himalayan salt stone — plus aroma therapy and CBD pain relief. She also has experience in palliative and geriatric massage techniques.
Van Unen offers appointments in the Sapphire Skin Co. Guthrie Center location Monday through Friday with both day and evening times available. She will take Sunday appointments at the Panora location. Appointments with Van Unen can be booked online at https://jv-massage-and-bodywork-llc.square.site or by calling or texting 641-745-7131.
Blakeley specializes in corrective chemical peels, facials, microdermabrasion, relaxation and massage-centered spa services, lash extensions, lash lifts and tints, full body waxing, and acne treatments and extractions.
She offers appointments at the Panora location Tuesday through Saturday, 9 a.m. to 5 p.m. On Mondays, she takes appointments at the Guthrie Center location 9 a.m. to 1 p.m. Appointments with Blakeley can be booked online at https://sapphireskinco.square.site or by calling or texting 712-450-0455.
Sapphire Skin Co. & Spa also has a Facebook page, where updates on appointment openings and special events are posted.
“Self-care, mental health and wellness are very important to me,” Blakeley says. “I love that I am doing what I’m passionate about every day. I have the opportunity to build close relationships with my clients by giving them a calm, relaxing spa experience. Whether it’s educating people on professional-grade skincare, doing acne treatments, or customized lash extensions, I love seeing people leave relaxed, revived and feeling their best.”
Blakeley says her fiancé, Alex McGregor, is the backbone of the “behind the scenes” part of her business. McGregor is a full-time registered nurse and administrator at an assisted living facility in Johnston.
“He did all the work on the Panora building and the treatment room at the Guthrie Center location and supported me through school. In our free time, we work on our house on do-it-yourself projects,” she says. “And I have custody of my 5-year-old sister. I am an ambitious 24-year-old who came from absolutely nothing, just trying to make a life I love, doing what I love.”
By Susan Thompson
Lake Panorama Times
It was Nov. 16, 2022, when Lexi Blakeley had a ribbon cutting and open house for Sapphire Skin Co. & Spa in Panora’s business district. A year later, this 24-year-old business owner opened a second location for Sapphire Skin in Guthrie Center, with a ribbon cutting and open house planned for this Nov. 15.
Blakeley grew up in northwest Iowa and moved to Des Moines to pursue her educational goals of becoming a licensed esthetician. During the pandemic, she and her fiancé, Alex McGregor, decided they wanted a home in a smaller town and bought a “fixer-upper” in Guthrie Center.
“I attended La James International College where I received my degree in esthetics, reflexology massage and microdermabrasion. I opened my business right out of school, and I’m so glad I did,” Blakeley says. “This field truly is my calling.”
“My initial passion for skincare and beauty started when I was a teenager. My interest and passion solidified as an adult after dealing with severe cystic acne and rosacea caused by an endocrine disorder,” she says. “I decided to learn more about the science, disorders and diseases of the skin. I became a skincare junkie and started helping friends create effective skincare routines. That’s when I decided it was time to follow my passion.”
Blakeley rents the Panora location at 107 N. First St. She and McGregor started updates to the building in May 2022.
“We were attracted to this building because of its downtown location and its historic charm. We did all of the updates such as painting the exterior and interior and installing new flooring,” she says. “The storefront needed a little love after sitting empty for a while. I prioritized creating a serene, calming space that was aesthetically pleasing, with lots of natural greenery and soft whites.”
Blakeley says, as a licensed professional, she has access to the best of the best of skincare.
“At Sapphire Skin Co., my success relies on results-driven treatments and products. I only sell products I use every day in the treatment room and I’ve seen work for me,” she says. “It’s important to source your skincare products from licensed individuals who have education in skincare. I also offer customized skincare routines and beauty consultations every day.
“Business has been steady since opening, and I have so much gratitude for the community’s support,” Blakeley says. “I have met so many amazing people, as clients and through the Panora Chamber of Commerce. I am incredibly fortunate to have such immense support from both Panora and Guthrie Center and surrounding communities.”
This past July, Blakeley and McGregor started the process to purchase the building at 322 State St. in Guthrie Center.
“This opportunity came about through a local salon owner who wanted to step back from day-to-day operations. The Cut Loose Salon has been there for many years and will continue to operate there,” Blakeley says. “The room we renovated into a spa oasis used to be a vault. We painted every square inch and added a hand-poured gold flake epoxy floor. The safe within the vault and most of the original shelving were left to keep the original charm.”
Jeanna Van Unen, the 27-year-old owner of JV Massage and Bodywork, has been a licensed massage therapist since January 2021. She offers massage therapy — Swedish technique, deep tissue, Himalayan salt stone — plus aroma therapy and CBD pain relief. She also has experience in palliative and geriatric massage techniques.
Van Unen offers appointments in the Sapphire Skin Co. Guthrie Center location Monday through Friday with both day and evening times available. She will take Sunday appointments at the Panora location. Appointments with Van Unen can be booked online at https://jv-massage-and-bodywork-llc.square.site or by calling or texting 641-745-7131.
Blakeley specializes in corrective chemical peels, facials, microdermabrasion, relaxation and massage-centered spa services, lash extensions, lash lifts and tints, full body waxing, and acne treatments and extractions.
She offers appointments at the Panora location Tuesday through Saturday, 9 a.m. to 5 p.m. On Mondays, she takes appointments at the Guthrie Center location 9 a.m. to 1 p.m. Appointments with Blakeley can be booked online at https://sapphireskinco.square.site or by calling or texting 712-450-0455.
Sapphire Skin Co. & Spa also has a Facebook page, where updates on appointment openings and special events are posted.
“Self-care, mental health and wellness are very important to me,” Blakeley says. “I love that I am doing what I’m passionate about every day. I have the opportunity to build close relationships with my clients by giving them a calm, relaxing spa experience. Whether it’s educating people on professional-grade skincare, doing acne treatments, or customized lash extensions, I love seeing people leave relaxed, revived and feeling their best.”
Blakeley says her fiancé, Alex McGregor, is the backbone of the “behind the scenes” part of her business. McGregor is a full-time registered nurse and administrator at an assisted living facility in Johnston.
“He did all the work on the Panora building and the treatment room at the Guthrie Center location and supported me through school. In our free time, we work on our house on do-it-yourself projects,” she says. “And I have custody of my 5-year-old sister. I am an ambitious 24-year-old who came from absolutely nothing, just trying to make a life I love, doing what I love.”