ON THE LAKE
WHO READS LAKE PANORAMA TIMES?
Posted 05/07/2024
Our mission in publishing Lake Panorama Times is two-fold. First, we strive to create content that each of you want to read and will seek out month after month. Second, we encourage you to buy products and services from the advertisements seen in this publication. I am asking for your help with both of these.
In this day and age, most all of us are overwhelmed with data and, often times, are not sure what to believe. Those of you who place marketing or advertising buys for businesses know this to be true. Paid subscription newspapers brag about having the most subscribers in the area, despite reaching fewer than one in five households. Radio stations claim to be No. 1, even if it is a narrow market such as left-handed 43-year-old females who were born in Nebraska. And digital and social media marketers fail to explain that more than half of their traffic is not from people but from bots. Yes, marketing can be confusing.
This is why we have the circulation and readership of our publications audited by Circulation Verification Council (CVC), an independent, third-party reporting audit company. CVC audits thousands of editions nationwide with a combined circulation of more than 55 million, covering printing, distribution, circulation, websites, digital editions, mobile, email, social media and readership studies to give an accurate picture of a publication’s reach and market penetration.
CITYVIEW and our 14 Iowa Living magazines are all audited by CVC and have been for years. We will soon begin the process of having Lake Panorama Times and our other publications in Guthrie County audited as well. Why is this important? A credible audit verifies that what we claim to be our circulation and readership is true. It also provides us with basic information on our readers like age, sex, education, income and purchase intentions, which we can share with those who want to market their goods and services with us.
If you read my columns regularly, you know how I value personal privacy and how concerned I am with the information that the Big Tech companies like Facebook and Next Door are stealing from each of us. With that in mind, I want you to know that all data CVC collects is done so in anonymous ways and is not tracked back to any individual. And, even more importantly, that data is not shared or sold to anyone else, including us.
So, what does this mean to you? Over the next few months, CVC will be polling the readers of this publication through a variety of methods, and we will also be asking you to participate in a simple questionnaire. I hope you will participate in this process, as it will provide us with accurate and reliable market data that we will also be sharing with you.
More details will come soon. In the meantime, I thank you being part of our surveys, and, as always, I thank you for reading.
Shane Goodman
Editor and Publisher
Lake Panorama Times
515-953-4822, ext. 305
shane@dmcityview.com
Our mission in publishing Lake Panorama Times is two-fold. First, we strive to create content that each of you want to read and will seek out month after month. Second, we encourage you to buy products and services from the advertisements seen in this publication. I am asking for your help with both of these.
In this day and age, most all of us are overwhelmed with data and, often times, are not sure what to believe. Those of you who place marketing or advertising buys for businesses know this to be true. Paid subscription newspapers brag about having the most subscribers in the area, despite reaching fewer than one in five households. Radio stations claim to be No. 1, even if it is a narrow market such as left-handed 43-year-old females who were born in Nebraska. And digital and social media marketers fail to explain that more than half of their traffic is not from people but from bots. Yes, marketing can be confusing.
This is why we have the circulation and readership of our publications audited by Circulation Verification Council (CVC), an independent, third-party reporting audit company. CVC audits thousands of editions nationwide with a combined circulation of more than 55 million, covering printing, distribution, circulation, websites, digital editions, mobile, email, social media and readership studies to give an accurate picture of a publication’s reach and market penetration.
CITYVIEW and our 14 Iowa Living magazines are all audited by CVC and have been for years. We will soon begin the process of having Lake Panorama Times and our other publications in Guthrie County audited as well. Why is this important? A credible audit verifies that what we claim to be our circulation and readership is true. It also provides us with basic information on our readers like age, sex, education, income and purchase intentions, which we can share with those who want to market their goods and services with us.
If you read my columns regularly, you know how I value personal privacy and how concerned I am with the information that the Big Tech companies like Facebook and Next Door are stealing from each of us. With that in mind, I want you to know that all data CVC collects is done so in anonymous ways and is not tracked back to any individual. And, even more importantly, that data is not shared or sold to anyone else, including us.
So, what does this mean to you? Over the next few months, CVC will be polling the readers of this publication through a variety of methods, and we will also be asking you to participate in a simple questionnaire. I hope you will participate in this process, as it will provide us with accurate and reliable market data that we will also be sharing with you.
More details will come soon. In the meantime, I thank you being part of our surveys, and, as always, I thank you for reading.
Shane Goodman
Editor and Publisher
Lake Panorama Times
515-953-4822, ext. 305
shane@dmcityview.com